Hilton Joins TripAdvisor Instant Booking Marketplace
January 9, 2017 1:13pm
MCLEAN, Va. and NEEDHAM, Mass., Jan. 9, 2017 -- Hilton (NYSE: HLT) and TripAdvisor (NASDAQ: TRIP) today announced a partnership to make Hilton's portfolio of 13 world-class global brands accessible in the TripAdvisor instant booking marketplace. Beginning in early 2017, travelers around the world will be able to make a reservation at any Hilton property quickly and easily without leaving the TripAdvisor site or mobile app.
Hilton, comprising nearly 789,000 rooms across 104 countries and territories, is the latest major hotel company to join TripAdvisor instant booking. The partnership will expand TripAdvisor's instant booking inventory and give travelers even more room options when shopping for lodging on the world's largest travel site*.
"At Hilton, we're always reimagining the experience for our guests and looking for new ways to make travel easier," said Danny Hughes, senior vice president and commercial director, Hilton. "We are committed to working with booking partners, like TripAdvisor, who respect our desire to develop direct relationships with our guests, present our hotels in a fair and equitable manner, and increase the value of both our brands."
Users simply tap or click "Book Now" to initiate an instant booking. During the process, TripAdvisor will prominently feature text and branding to let the user know that Hilton will handle the transaction and customer service.
"Hilton is a longtime partner and we are thrilled to add their portfolio of brands to our instant booking marketplace," said Robin Ingle, senior vice president, global sales, TripAdvisor. "Following the rollout momentum we had last year, we continue to accelerate our growth with new instant booking partners and increased user adoption. We're pleased that our community of travelers and partners alike are finding instant booking such an attractive option."
Hilton (NYSE: HLT) is a leading global hospitality company, comprising more than 4,800 managed, franchised, owned and leased hotels and timeshare properties with nearly 789,000 rooms in 104 countries and territories. For 97 years, Hilton has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of 13 world-class global brands includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including an exclusive member discount, free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where Hilton HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit news.hiltonworldwide.com for more information.
Contact: Brittany Feinson
TripAdvisor® is the world's largest travel site**, enabling travelers to unleash the full potential of every trip. TripAdvisor offers advice from millions of travelers and a wide variety of travel choices and planning features with seamless links to booking tools that check hundreds of websites to find the best hotel prices. TripAdvisor branded sites make up the largest travel community in the world, reaching 390 million average monthly unique visitors*, and reached 435 million reviews and opinions covering 6.8 million accommodations, restaurants and attractions. The sites operate in 49 markets worldwide. TripAdvisor: Know better. Book better. Go better.
Contact: Kevin Carter
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