Caribbean Tourism Businesses Must Adapt to Succeed Says Karolin Troubetzkoy of CHTA
August 18, 2016 11:29am
MIAMI (August 18, 2016) - The President of the Caribbean Hotel and Tourism Association (CHTA), Karolin Troubetzkoy sees the upcoming Caribbean Hospitality Industry Exchange Forum (CHIEF) as an opportunity for hotels and tourism-related businesses to take stock and to "open our eyes to the bigger picture, which is so important if we want to succeed not only as individual businesses and destinations, but also as a region."
Speaking to reporters earlier this month in Miami, where CHTA is headquartered, Troubetzkoy stated the second annual forum, slated for the El Conquistador Resort in Puerto Rico from September 30 to October 2, 2016, will build on the success of last year's forum.
She contended the upcoming exchange is an especially important one since 2016 has proven so far to be a year of significant change and challenges for the Caribbean hospitality industry. As an example, she pointed to growth in travel to Cuba where approximately 2.1 million travelers visited the island during the first six months of 2016, an 11.7 percent increase over the same period in 2015.
"We have to ask what effect the opening of Cuba to U.S. travelers will have on the rest of the Caribbean. How will we deal with the shift of more American travelers going to Cuba and how will we make up for that?"
CHTA embraces the lifting of the Cuba trade embargo and the lifting of U.S. travel restrictions. At the same time, the association cautions in its policy paper on Cuba that this serves as a wake-up call for many destinations and hotel operators in the region to elevate their game and become more competitive.
At CHIEF, hoteliers will also be looking at another element of concern - the impact of the growing sharing economy led by Airbnb, VRBO and HomeAway. With the Caribbean region poised to surpass the 30 million mark in visitor arrivals for the first time this year (although hotels are reporting mixed results in occupancies), Troubetzkoy believes the traditional accommodations industry must be prepared to understand shifting consumer motivations and to find creative ways to make the sharing economy work to its advantage.
High on the list of issues currently impacting the Caribbean tourism sector are: the effects of Zika, the Brexit outcome, increases in global terrorism risks, high airfares, rising hotel operating costs, and ineffective marketing efforts. "At CHIEF there will be a healthy dose of peer-to-peer exchanges to flush out ideas and best practices. There is no doubt that Caribbean hotels and destinations which adapt to change and are prepared to deal with uncertainty are better positioned to come out ahead," said Troubetzkoy.
Sessions at this year's CHIEF conference will focus on Environmental Sustainability, Operations, Sales and Marketing, and Technology.
caribbean hospitality industry exchange forum,
caribbean hotel and tourism association,
CHIEF incorporates a variety of educational tracks led by experts from many travel, tourism and hospitality industry segments, and features round table panels with one-on-one discussions on Environmental Sustainability, Operations, Sales and Marketing, and Technology. CHIEF is staged by the Caribbean Hotel and Tourism Association (CHTA) in conjunction with host sponsors the Bonnier Corporation, Interval International and JetBlue Getaways; platinum sponsor Travelzoo; and gold sponsors AskMe Inc., Clear Channel Airports Division, Johnson Controls, OBM International, Oracle Hospitality, Rainmaker, SiteMinder, STR, TravAlliance Media, Tropical Shipping and TSA Solutions. For additional information about CHIEF, visit www.chtachief.com or call +1 305 443-3040.
Contact: Adriana Serna
+ 1 305 443-3040
Stacy Cox Elected President of Caribbean Society of Hotel Association Executives for Next Two Years
Caribbean Hotels Reporting Strong Holiday Season
CHTA Launches 'One Caribbean Family' Initiative to Help Hurricane-Hit Communities
Hurricane Tourism Recovery Fund Launched to Help Devastated Parts of the Caribbean
Caribbean Hotel and Tourism Association Statement on Hurricane Irma
CHTA Education Foundation Awards More Than $130,000 in Scholarships This Year
Heinz Simonitsch First Recipient of Prestigious CHTA 'Icon Of Hospitality' Award
HFTP Allied Association, China Hotel Technology Alliance (CHTA), to Lead Chinese Travel Market Session at HITEC Toronto
Patricia Affonso-Dass Named President-Elect of Caribbean Hotel and Tourism Association
Simón Suárez Named 2017 Caribbean Hotelier of the Year by the Caribbean Hotel and Tourism Association
CHIEF Conference Will Highlight Tourism 'Best Practices' and Provide Professional Development Workshops
Caribbean Hoteliers Predict Positive Tourism Performance for 2017
Stuart Bowe Named the 2016 Caribbean Hotelier of the Year by the Caribbean Hotel and Tourism Association (CHTA)
Caribbean Tourism Industry Stakeholders to Hold Brexit Briefing on Possible Implications for Tourism
CHTA Partners With SiteMinder to Provide Market-Leading Channel Management to Caribbean Hotels
"Sustainable Development and Smart Partnerships Key to Growing Caribbean Brand" Assert Cuban and CHTA Officials
HFTP Allied Association, China Hotel Technology Alliance (CHTA), to Lead Educational Session at HITEC 2016
CHTA Launches Strategic Plan to Guide Collaborative Efforts with National Hotel & Tourism Associations, Public Sector
CHTA’s First Annual Caribbean Performance & Outlook Study Reveals a Cautious but Positive Future; 2016 Looks Promising
CTO, CHTA Working With Caribbean Health Agency to Mitigate Zika Impact
Please login or register to post a comment.